Top 14 YouTube Video Marketing Tips

1.) Use relevant and targeted keywords in video’s Title, Description and Tags

One of the foremost steps in video marketing is to use relevant and targeted keywords in video’s Title, Description and Tags. This will ensure that your video is found by the target group when they search for particular key words. Remember, not having a proper video name, such as just having numerals, is like wasting your chance of being found.

Do a little search on your own and see what the title, tags, description the similar searched videos have. Try to be better with regard to keyword use.

2.) Allow Embedding

Your marketing video must be easily embeddable by the user. That way, your video can target additional viewers by being on multiple sites all directing towards your business.

3.) Proper Usage of Your Website URL

It is better to have the URL of your website in the very first line of the description box. Make sure the URL is accurate and opens on one click. The first line of description is important as often that’s the only thing viewable by default. The user usually has to expand it to see more details.

4.) Watermark or Annotations

You need to use your video to get the viewers to your website. With this mission in mind you can do either or both of the following?

a. Watermark video with website URL

b. Add annotations to promote website URL, encourage viewers to subscribe to your channel, post on it or comment on a video

5.) Post Other Related, But not Competing Videos as Video Responses to Your Video

You can also post other related, but not competing videos as video responses to your video. However, make sure they do not have URLs in their description as you do not want the user to go away from your site.

6.) Use High Quality High Definition Videos

While uploading a video, you must ensure it is of high quality high definition videos. It will not only appear better videos as compared to other videos but added advantage is that it will be shown higher in You Tube’s search results.

Below mentioned are the recommended settings for getting the highest You Tube quality videos.

1) MPEG4 (DivX, Xvid, H.264) format

2) 1280×720 resolution or 1080p

3) 30 frames per second

7.) Geo-Tag your Video

In order to target the specific market, you can geo-tag your videos relating to your target market’s geographical areas.

8.) Use YouTube Channel Bulletin

Just like Facebook status or Twitter Update, you can use YouTube Channel Bulletin; that way whenever you type some message in the Bulletin, it will soon show up on all of your subscribers and friends homepage along with your own channel page. You can also include a link to a video in the bulletin. It provides you an additional opportunity to get some targeted traffic to your videos.

9.) Share your Videos

An inbuilt character of YouTube i.e “Share” button enables busy marketers to quickly share their videos along with numerous social media sites with mere click of a button.

10.) Post Your Video to Other Sites

Upload your video to different popular websites such as Vimeo, DailyMotion or Revver.

11.) Mobile Audience

These days many people access youtube videos via, iphone and other devices like this so don’t use any elements that can’t be read on such devices.

12.) Keep Your Video Short and Sweet

Keep your video short. Try to make a video of 3 to 5 minutes maximum.

13.) Relevant Video Content

Video content should be relevant, engaging and interesting.

14). Embed The Video to Your Blog

Last but not the least is that you must embed the video to your blog for maximum publicity.

Hopefully you would have benefited from these handy tips for your online video marketing campaigns thereby attracting more traffic to your online business.